Business Problem Overview
Organizations depend on their network of marketing partners and channels to communicate with customers. Typically collaborating with numerous marketing partners and platforms, each with its associated costs and attribution, the organization must actively monitor performance. This serves as the foundation for contract negotiations, enabling the identification of underperforming partners or platforms and facilitating appropriate follow-up actions.
Pain-points
Currently, there is no system in place that allows for centralized reporting across all partners and platforms. As a result, data collection for each partner and platform must be done manually, using various methods such as Excel files and platform-specific reports. This manual process is time-consuming and requires significant effort, which can lead to inaccurate data, delayed time-to-market, and the potential loss of customers.
Business Solution
Optimize resource allocation and budgeting for performance analytics implementation.
Introduce cost-effective technologies or tools without compromising analytical quality.
Streamline processes to reduce unnecessary expenses associated with omnichannel acquisition analytics.
Business value
Quantify the potential cost savings and efficiency gains resulting from the proposed solutions.
Estimate the return on investment (ROI) for implementing optimized cost structures in performance analytics.
Analyze how cost-effective strategies contribute to the overall success of omnichannel customer acquisition.
Demonstrate the long-term financial benefits and improved sustainability of the proposed cost management initiatives.
Industry:
Manufacturing, Retail, Financial Services